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Research papers

Is the image concept of critical importance in modern market research? (German)

This study deals with the question "Does a relationship exist between image and purchase behaviour (in certain product fields)" or more strictly speaking: "Can the image be used as a variable to forecast purchase behaviour?". The image is defined...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andreas Winkler
August 1, 1967
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Citation

Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research? (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-german-


Research papers

Siting studies for consumer durable shops

The market background is first examined to give an indication of the competitive advantage that could follow the development of consumer durable shop siting studies. Next, the methodological factors which distinguish these studies from research into...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: P. J. Gordon
August 1, 1967
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Citation

Gordon, P. J. (1967a, August 01). Siting studies for consumer durable shops. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/siting-studies-for-consumer-durable-shops


Research papers

Introduction of the panel method into industrial market research

GFM-Hamburg has introduced and tested the panel method in entirely different fields and segments of industry during the last years. The results led to deeper and original insights and aids for the thinking, drafting, planning, and acting of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: J. E. Schwenzner
August 1, 1967
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Citation

Schwenzner, J. E. (1967a, August 01). Introduction of the panel method into industrial market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/introduction-of-the-panel-method-into-industrial-market-research


Research papers

Public opinion research in Yugoslavia

Research into public opinion in its classical form has not a long tradition in Yugoslavia. It started in 1963 when the survey of citizens 'views and opinions about the Draft Constitution was carried out upon a national sample. This survey was carried...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Firdus Dzinic
August 1, 1967
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Citation

Dzinic, F. (1967a, August 01). Public opinion research in Yugoslavia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/public-opinion-research-in-yugoslavia


Research papers

The new housewife

The subject of this paper is a comprehensive study which attempted to provide a basis for better understanding of the new housewife, and in particular, the interpersonal and impersonal forces which influence her attitudes andr behaviour. A sample of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Timothy Joyce
August 1, 1967
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Citation

Joyce, T. (1967a, August 01). The new housewife. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-housewife


Research papers

Image studies in industrial marketing

If an image study is to be conducted the first question which arises is why should money be paid for such a study? In other words, what is the value and utility of an image study. A utility is usually defined in accordance with the function of the...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: M. Arnott, Henk L. Bos
August 1, 1967
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Citation

Arnott and Bos (1967a, August 01). Image studies in industrial marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/image-studies-in-industrial-marketing


Research papers

Some aspects of marketing research in Czechoslovakia (French)

During the recent years Czechoslovakia has taken up the path towards major transformations in management of the economy. Transformations in management of the economy affect also the new position of marketing research.

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jaruse Vydrova
August 1, 1967
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Citation

Vydrova, J. (1967a, August 01). Some aspects of marketing research in Czechoslovakia (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-aspects-of-marketing-research-in-czechoslovakia-french-


Research papers

The growth of the chemical industry's markets in Europe (French)

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Aviron
August 1, 1967
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Citation

Aviron, P. (1967a, August 01). The growth of the chemical industry's markets in Europe (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-growth-of-the-chemical-industry-s-markets-in-europe-french-


Research papers

The growth of the chemical industry's markets in Europe

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Aviron
August 1, 1967
×

Citation

Aviron, P. (1967a, August 01). The growth of the chemical industry's markets in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-growth-of-the-chemical-industry-s-markets-in-europe